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Strategic Planning
Strategic Planning will cover the steps and tactics to achieve the broader outcomes defined by our strategy. Our plan will cover all of the digital channels you use, including social media, email, advertising, public relations, and your website.
Set the goals
Smart goals (Specific, Measurable, Achievable, Relevant, Time-bound)
- Strategic planning is helping more businesses grow their profits and provide outstanding customer service with digital marketing and advertising.
Define the audience
We know who we’re targeting. Segmenting our audience and then building buyer personas for each of those segments will provide us with insights about what types of marketing will be most effective
- We built with the vision to provide you with one-stop solutions. We are founded on five key pillars that we believe our clients need in order to grow sustainably online.
Conduct a competitive analysis
The competitive analysis allows us to identify your competitors, calculate your market share, and determine the marketing strategies they employ.
- We develop tailored strategies for each campaign which are unique to your brand.
Conduct a SWOT analysis
A SWOT (strengths, weaknesses, opportunities, threats) analysis is the other side of the coin from a competitive landscape analysis in stragetic planning.
- Strategic Brand Planning is a full service brand agency that specializes in solutions-based integrated marketing, brand management and business strategy. Digital and social media influence at its best
Determine your budget
Calculating your budget will define how much you have available to spend on digital marketing activities, as well as guide you toward specific channels, strategies, and tactics.
- Strategic planning and opportunistic e-marketing clientele is what we do best. Let's get in touch and discuss your goals, so that we can help you take your company to the next level.
Identify your channels
We’ll define the primary digital channels we’ll be using. Our choice of channels needs to take into account your audience, goals, and budget.
- We are not only a strategic planning consultant, but also an effective solution provider that takes your company from Point A to Point B.
Develop specific tactics
After defining your channels, we will develop the digital marketing tactics and strategies we’ll use within those channels.
- For a brand to be successful, it needs to combine superior service with a marketing strategy that keeps a finger on the market's pulse.
Create a calendar
A marketing calendar allows us to map out exactly when we’ll implement your digital marketing campaigns and initiatives. It also creates accountability, ensuring that we hit deadlines and effectively execute the plan throughout the year
- As strategic planners, we help your brand shine from every angle. Whether you are looking to promote yourself online or launch an online campaign with the power of social media, our digital marketing strategists can help put you out there – in an entertaining and informative
Measure results
The final step in creating a digital marketing plan and strategy is to measure the results through the definition of metrics and key performance indicators (KPIs)
- Our Digital Marketing Solutions are designed to help your online business grow by increasing your conversion rates and strengthening your brand overall.
Innovation Designs
We develop and drive interactive social media engagement campaigns, brand marketing initiatives and digital media strategies that transform your business into a viable platform.
We're digitally-driven brand strategists
Strategic planning is helping more businesses grow their profits and provide outstanding customer service with digital marketing and advertising.