Strategic Planning will cover the steps and tactics to achieve the broader outcomes defined by our strategy. Our plan will cover all of the digital channels you use, including social media, email, advertising, public relations, and your website.
Set the goals
Smart goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Define the audience
We know who we’re targeting. Segmenting our audience and then building buyer personas for each of those segments will provide us with insights about what types of marketing will be most effective
Conduct a competitive analysis
The competitive analysis allows us to identify your competitors, calculate your market share, and determine the marketing strategies they employ.
Conduct a SWOT analysis
A SWOT (strengths, weaknesses, opportunities, threats) analysis is the other side of the coin from a competitive landscape analysis in stragetic planning.
Determine your budget
Calculating your budget will define how much you have available to spend on digital marketing activities, as well as guide you toward specific channels, strategies, and tactics.
Identify your channels
We’ll define the primary digital channels we’ll be using. Our choice of channels needs to take into account your audience, goals, and budget.
Develop specific tactics
After defining your channels, we will develop the digital marketing tactics and strategies we’ll use within those channels.
Create a calendar
A marketing calendar allows us to map out exactly when we’ll implement your digital marketing campaigns and initiatives. It also creates accountability, ensuring that we hit deadlines and effectively execute the plan throughout the year
The final step in creating a digital marketing plan and strategy is to measure the results through the definition of metrics and key performance indicators (KPIs)
We're digitally-driven brand strategists
Strategic planning is helping more businesses grow their profits and provide outstanding customer service with digital marketing and advertising.